Salora Philosophy has been captured very well in its Brand Philosophy:
The legend SALORA appears in red, pure red, denoting an organisation full of dynamism and vigor The joint letters, that form our name, represent unity of strength and vision. The letter “A” which appears as inverted “V” at the end of our name, speaks of an organization which is willing to explore new horizons, break barriers of convention and accepted belief. The swish below the initial letters encompasses our belief that as an organisation its our duty, first and foremost, to bring smile and spread joie de vivre amongst all our stakeholders; employees, business associates, suppliers, dealers, distributors and above all, our millions of customers.