Salora Philosophy has been captured very well in its corporate Logo:
The legend SALORA appears in pure red, denoting an organization full of dynamism and vigor, the joint letters that form our name, represent unity of strength and vision. The letter “A” which appears as inverted “V” at the end of our name, speaks of an organization which is willing to explore new horizons, break barriers of convention and accepted belief. The swish below the initial letters encompasses our belief that as an organization it’s our first and foremost duty to bring smile and spread Joy amongst all our stakeholders; employees, business associates, suppliers, dealers, distributors and above all, our millions of customers.